Figuring it out how to choose the right words

4 simple rules to choose words

Picking the right words to write a letter, email or make a call is crucial.

There are four rules which apply to choose words that are just right and to make a product or service more meaningful, and special.  But fancy words may change the meaning of the content either by slowing down the reader, or he might skip reading the words, or just read the gist or not read at all.

Web reader don’t have time, talk to them in their language. The right phrases, straight and easy language.

If a client calls or email keep track of what he is saying – the words he uses to comment and to ask questions. Reply to the questions using the same words and phrases the client has used. You are likely to get an affirmative response.

Choose the right, precise words, if you need use a thesaurus but avoid synonyms, they may change the meaning ever so slightly. Use the right word in the right connotation.

Sensory words are also powerful words it makes the reader feel, see, hear, smell and taste. These words use different areas of the brain creating a sensory perception.

Sensory words make the reading experience memorable and it requires more processing time than usual ordinary words. Set of active words or those words that describe a movement help the reader to experience what you have written.

If you see a product you may desire it but if you can touch it your desire increases. Online the visitor may not be able to touch the product but seduce the visitor with   sensory words, let him imagine holding and handling the product.

Make each word count. With words – less is not more. Creating a sentence that is more specific and increases your persuasiveness then go on and add more words. The readers will stop skimming through the words and start reading. Also edit wisely, add metaphors, add energetic words and let these words flow in a perfect rhythm.