Conversion and optimization

Conversion rate optimization or CRO is the process to increase visitors to a website. Those who will take an action – they fill forms and become customers. CRO studies how user searched the website, takes action and what stops it from reaching the goals.

A conversion means that the visitor to the site reaches his goal. The goal can be to make a purchase which is regarded as a macro conversion, request quote, service subscription; sign up for emails /newsletters is a micro conversion, maybe create an account or add a product to the cart.

Conversion rate is calculated by the number of times a user reaches a goal it is divided by the number of sessions. When you sell divide the conversions with number of users. Conversion rate optimization will happen after a visit reached the site. The conversion optimization for SEO is different.

Each time a user converts when they visit the site. A user can purchase every time he visits. If a visitor has visited the site three times then the site had three opportunities to convert.

If the user becomes a member then he can visit multiple times. So rather than looking for sessions the conversion should be looked at.

CRO helps in 5 Ways  

CRO helps in understanding the audience the best way by of message, language and explanation. It helps find customers right kind of customers. Studying the method on the way you acquire helps bring in more customers. Higher conversion means making use of the resources.

CRO helps you grow your business without running out of resources and customers. It helps turn browsers into business.

CRO studies what works on your website. You have to use and expand on what works, the user gets a better experience.

Your website is the number-one sales person for you.  As the sales team, your website has to be courteous, professional, and ready to answer all customers’ questions.  Most important you have to know who, what and where to optimize.