Pay Per Click Advertising

Basics of Pay Per Click Advertising

You have seen adverts running along the Google search results and may have clicked on them at some time or the other.

This is an online advertising method. The advertisers display ads for services and goods. The advertiser is charged only when a person clicks on the ad that is why it is called Pay per click. The importance of keywords and the role they play in paid search can be called keyword advertisement.

The advertiser cannot just pay and take a prominent position. The adverts are subject to an Ad auction which is an automatic process. The significance and validity of the advertisement is determined with the help of other search engines. They appear on the Search Engine Results Page.

The most important part of Pay Per Click advertisement is the keyword which acts as trigger. The Ad auction is a system of bidding. Advertisers bid on the terms or keywords that trigger the display of ads.

For example, if an individual is looking for tents than he will look for advertisements that sells portable stove, tents, sleeping bags, and other camping equipment. The advertiser will use particular strings/ words / keywords. This is the algorithm used to calculate the Ad Auction bid. It determines the ads which will be displayed, the order, and advertiser.

Many advertisers are not able to manage or spend time and money to stay ahead with Google Adwords and Bing Ads and miss out on their business growing.

WordStream is a website that offers marketing tools that connect you to Google Adwords and Bing Ad accounts. These websites will help you see data about your ad campaigns and how you can use them to optimize AdWords and Bing Ads campaigns. They provide keywords, negative keywords, ad performance, conversions and bid optimization suggestions.