What is digital marketing?

Digital marketing refers to the marketing strategies followed online. The various digital channels include email, facebook, blogs, twitter, instagram, google search, websites etc. which help to connect clients from different fields.

Individuals are spending over 12 hours on the internet daily much more than 12 years ago. Offline marketing is not effective as it used to. Marketing means to connect with the audience at the right place and time. The products and marketing personnel need to meet them where they seem to spend every waking hour – the internet.

There is a huge band of strategy and assets which include digital advertising, , email marketing, online brochures etc. Digital marketing professionals know how to use each asset and get tactical support to reach their goal.

Common assets

Assets

- website

-Blogs

-Ebooks, whitepapers

-Infographics

-Interactive tools

-Social media  - Facebook, LinkedIn, Twitter, Instagram, etc.

-Earning through online coverage -PR, social media, and reviews

-brochures, look books

-Branding - logos, fonts, etc.

Common Tactics

Search Engine Optimization helps to optimize the website so that it comes in higher up in the search results. With large number of free traffic reaching your website. 

Creation of content and its promotion is content marketing and is done to create public or reader awareness, which will increase the traffic and lead to creating customers.

Inbound marketing talks about ‘full-funnel’ approach that attracts, converts, and delight the customers that will be using online content. 

Social Media Marketing is all about talking about your brand and its content on various media channels like facebook, twitter, instagram, linkedin, website, emails, mailers etc All this will helps create an internet awareness that increases traffic to your website, increases brand awareness, and generate leads for the business. 

Pay-Per-Click (PPC) is a method to drive traffic to your website by paying the publisher when someone clicks on your website.

 Affiliate Marketing is about promoting someone else’s products/services on your personal website.

Native advertising is all about ads driven by content and is featured along with non paid content. Eg. Buzzfeed posts, Instagram advertisement and facebook advertising.

Marketing Automation talks about automating the those tasks which are repetitive.

Email Marketing is used by companies to send messages, discounts, events  and promotions to their audiences and also help attract people to the business.

Online PR publicist helps you to get online coverage in the various blogs, discnet and content-based websites. It is like traditional PR, but in the online space.